A Coffee with Gopinath Gnanakumar Malathi, Senior Analyst

We grabbed coffee with Gopinath ‘Gopi’ Gnanakumar Malathi. We discussed his career transition from architecture to urban planning, the impact of data-driven approaches to economic development strategy, and his Urban Design Forum fellowship project, which aims to empower youth through participatory urban design. As a Senior Analyst at Karp Strategies, Gopi leverages his experience working with quantitative and geospatial analytics for public, private, and nonprofit organizations to support equitable economic and infrastructure development in New York, New Jersey, Pennsylvania, Massachusetts, and Maine. His journey from an architecture and urban design background to data analysis offers a unique perspective on integrating diverse disciplines to tackle urban challenges effectively.

Gopi began at Karp Strategies as a Graduate Analyst and over his four years at the firm, has had the opportunity to advance his career through promotions and varied experience, as he has been staffed on various projects with a focus on research and analysis. This fall, Gopi will transition into the PhD program at NYU Tandon School of Engineering, where he will investigate the social and ethical implications of urban information science.

How do you like your coffee?

Interestingly, I'm not actually a coffee person. I might be one of the very few who survived architecture school without coffee. I'm a big fan of hot chocolate, though—it's my favorite beverage.

Why did you join Karp Strategies?

During my graduate program at Pratt Institute, I became acquainted with several classmates, including Yuri Chang, who was already working at Karp Strategies. Additionally, Jen Becker, a principal at the firm then, was faculty. I remember hearing wonderful things about the diversity of projects, clients, and geographic contexts in which Karp Strategies was engaged. It felt like the perfect post-graduation opportunity to apply what I had learned at Pratt.

Describe what you do at Karp Strategies.

At Karp Strategies, I have a unique and interesting role. I support project teams in effectively identifying and addressing challenges our clients face using emerging data and advanced analytical methods. As an analytical lead working on economic impact assessments, retail supply/demand analysis, workforce conditions research, and neighborhood-level market studies for cities and towns across New York, New Jersey, Massachusetts, Maine, Rhode Island, and Pennsylvania. I work closely with associates and senior associates to design and implement mixed-methods research. This involves collaborating with analysts and graduate analysts to ensure our approaches are comprehensive and impactful. My goal is to contribute to insightful solutions that meet the needs of our clients and their stakeholders.

Coming from an architecture and urban design background, what inspired your transition into urban data analysis? How do you view data-driven approaches in tackling urban issues?

While urban design and urban information science may seem distinct, I find they both involve elements of design thinking and a systems approach. 

In this context, design thinking would mean the iterative and creative process of leveraging urban data analytics to consider context, the client’s needs, and community requirements—akin to how urban designers approach public space design projects.

A systems approach in urban design involves considering factors like climate, regulations, local culture, and/or building materials when developing a vision for a space. At Karp Strategies, I constantly consider the people, the economy, industries, businesses, places, neighborhoods, and demographics because changing any factor will impact all of the above. Therefore, I need to be conscious of the entire system and what is being impacted by the decisions I choose to make.

They're also very different because urban information science requires a scientific approach. It's important to understand the possibilities and the rationale, which, In this case, are grounded in both technical and social sciences. Urban design has a more creative approach.

In the rapidly evolving urban world, how do you effectively adapt and apply your knowledge and transferable skills to address new challenges or industries within this dynamic environment?

Obviously, there is a certain level of nuance and technical expertise in each of these different fields, which is acquired through years of academic training or professional experience. However, the work we do is very interdisciplinary. These different fields, including economic development, workforce development, real estate strategy, land use planning, transportation planning, infrastructure development, housing, or sustainability like renewable energy, are very much connected, intertwined, and interdependent by nature, which makes it very easy to transfer our experience from one of these to the others. 

Apart from that, I think addressing new challenges is critical because, as a civilization, we're facing unprecedented crises. They can vary widely, from geopolitical extremities to something as simple as shifts in population demographics, such as the aging of the American population, which is a critical new challenge for us to consider, evaluate, and address. These challenges underscore the importance of being a system thinker who can identify and solve issues within the broader context of various sectors or verticals.

What emerging trends in urban information science are you currently following or excited about?

This is a particularly interesting question—one that I’ve been thinking a lot about, especially given the rapid evolution of urban information science compared to other subfields in urban science. As data analysts, staying relevant is something important to keep in the back of your mind. At the forefront of urban information science lies artificial intelligence, particularly generative AI, which can streamline processes that are currently taking us hours in less than a minute. Industries are rapidly integrating AI into various analytical tasks, including descriptive, diagnostic, and predictive analyses. For example, companies like Esri are leveraging AI to help users identify relevant data sources, manage databases, and even analyze data without ever having to clean them up. Qualitative data is becoming much more indexable and analyzable.

On the other hand, they also pose challenges, particularly regarding accuracy, representation, and inclusivity. It's crucial to engage in ongoing discussions and reflections that not only focus on emerging technologies but also on emerging trends and theories. Take an example of counter-data and counter-mapping, which have been discussed for years, but are resurfacing as counter-algorithms. They are produced with a bottom-up approach to counter the status quo against the interests of grassroots communities and disadvantaged populations. 

Can you tell us more about your experience as a Forefront Fellow at the Urban Design Forum? What are you particularly excited about? 

This year's fellowship theme focuses on the youth in the city. Over the first six months, my colleagues and I conducted research and engagement to understand the unique opportunities and challenges that young people across different age groups, from school-age youth to young adults, face as they try to grow into becoming equal participants in shaping the future of New York City. Over the first six months, we conducted research and engagement to understand the unique opportunities and challenges the youth have to be equal participants in city spaces, city decision-making, and city processes.

Currently, we've formed smaller groups to design and implement projects to address the needs of young New Yorkers. To address the need for more engagement tools, my smaller group is developing a prototype for an urban design-based board game that will guide a group of youth to envision an imaginary public space, design it, and get it funded in a fun and engaging way.  We hope to empower youth to play an active role in transforming and advocating for their neighborhood spaces. Our goal for this board game is to be scalable and accessible to youth not only in New York City but across the country. 

The game itself will combine physical and digital elements, allowing youth to experiment with urban space when playing the board game and translate this into digital elements that they can further explore in augmented or virtual reality. By integrating digital technology into the gaming experience, we wanted to extend the impact beyond the game itself. We are experimenting with using LiDARscanners available on iPhones to capture the participant’s physical design and convert it into a 3D model, which they can use to advocate for and shape the spaces that hold meaning and matter to them.

A pilot version of this game being tested by school students in Washington Heights

What do you love about cities? What about urban planning do you enjoy the most?

I find cities fascinating because, in many cases, they epitomize democratic coexistence. They compel individuals from diverse backgrounds, speaking different languages, or holding different beliefs to share spaces and power. You don't necessarily have to engage with them, but it allows you to coexist with them and make them a part of your life. I see that as my main motivation to continue thinking about cities, which leads me to my interest in disciplines like urban design and urban planning, as they serve as tools to preserve and augment the diverse fabric of cities, towns, or other scales and settlements.

What has been your favorite highlight of working at Karp Strategies?

If you were to ask me a thousand times, it would always be the people that I have had the pleasure to know and the opportunity to work with. It’s been a nourishing experience to collaborate with people who are not just smart and talented but also incredibly passionate.

What do you enjoy doing outside of work? Hint hint: I guess you might say spending time with your dog?

Lately, I have loved spending time hanging out with my 11-month-old golden retriever, Poori. Besides that, I enjoy staying active and being outdoors. Whether it’s hitting skate parks, going on hikes, or simply relaxing at the beach, I'm always up for it.

Lastly, how has Karp Strategies supported your transition back into academia?

From the onset, my colleagues, managers, and the leadership team at Karp Strategies have been aware of my aspirations to pursue a PhD and have shown unwavering support to help me achieve it. They facilitated connections with professors at institutions I was interested in, encouraged me to apply for fellowship and funding to secure external research opportunities, and promoted me to roles within the firm that emphasized research and analysis. Their commitment extended to directly supporting my applications and writing recommendation letters, highlighting their investment in my personal and professional goals. 

The firm has provided me with an environment that fosters continuous learning and development. This experience has not only prepared me for the rigors of a PhD program but has also enriched my understanding of the practical applications of academic research in real-world scenarios. The experiences I've gained at Karp Strategies have been invaluable, shaping me into a more capable and confident individual ready to embark on this new academic journey.

Fast Facts:

Last TV show I binge-watched: The Mare of Easttown

Restaurant (delivery) I’d recommend to close friends: Kanyakumari (One of the best biryanis I’ve had in New York)

Book that changed me: How to Lie with Maps

Movie I’d pay to see again and again: Avengers: Endgame

My heroes are: Anyone committed to taking time between their day jobs, parenting, and everything else to advocate for civil liberties and human rights.

A Coffee with Zeineb Sellami, Senior Associate

We grabbed coffee with Zeineb Sellami to discuss stakeholder outreach, community engagement, and international travel. She also gave us some great recommendations for our next read!

Zeineb is an architect and urban planner. She leverages multiple approaches—spatial, human-centered, and data-focused—to support her passion for cities. As a Senior Associate at Karp Strategies, she leads teams through community and stakeholder engagement, workforce and economic development analyses, and urban policy strategizing across the firm's real estate, infrastructure, and renewable energy projects.

How do you like your coffee?

Black—no milk, no sugar. That’s what six years of architecture school will have you drinking.

Why did you join Karp Strategies? What has made you stay?

I first met Rebecca during grad school—she was my professor for my project management class. The course introduced me to what consulting looks like, concretely, in a professional setting. I found the class assignment—putting together a proposal and budget for a real past RFP—really interesting. I particularly appreciated the different facets of project management and delivery, including an understanding of multiple stakeholders’ involvement. So, I developed an interest, and when the Graduate Analyst position opened up, I applied. I started part-time as a GA here, got to know the work, and have been here ever since. 

In terms of why I’ve stayed—when I started, we were a much smaller team, which allowed me to dive straight into things and quickly take on more responsibilities. I like to get my hands dirty and learn by doing. That opportunity to take on new challenges, combined with a really great team, is a key driver in me staying, as well as the continued opportunities for professional growth. 

What do you enjoy most about being a Senior Associate?

As much as I enjoyed working as an Analyst and getting deep into details, I also enjoy the birds-eye view and leading teams—being a Senior Associate also allows me to have my hands in multiple projects at once. I’m a curious person by nature. Consulting fulfills that curiosity because I’m learning something new every day, digging into different subject matters, and collaborating with team members, project partners, and clients with such a broad range of expertise. 

What sparked your interest in urban planning and public sector-oriented work more broadly?

It started while I was still an undergrad in architecture. I have always been interested in the larger scale—the city scale more than the building scale—and I was lucky to go to a school where the program allowed us more flexibility than other “traditional” programs in France. My professors were architects and urban designers or architects and urban planners, and I gravitated toward the studios that focused holistically on cities. After earning my degree, I started working as an architect in a typical design firm—which confirmed and solidified my understanding of myself and my desire to be a planner, which is what brought me back to grad school. 

What does it look like to center equity in stakeholder outreach and development?

It’s a combination of many things. It’s always being able to take a step back and understand the places and people that you’re aiming to engage with. It’s going in without preconceptions and really trying to have a holistic lens as you’re thinking about planning for engagement. In terms of outreach itself, it’s about making sure that you’re reaching as broad a range of stakeholders as you can, intentionally focusing on those not engaged in the past in an equitable way, and making sure their voices are included in the conversation. When you’re in a room, it’s giving everyone a chance to speak, making sure that you’re extending the opportunity to provide feedback. Overall, it’s about meeting people where they are and offering different forms of—and opportunities for—engagement, whether that’s in-person workshops, surveys, online formats, etc. 

One example of this is the work that we’ve been doing in New Rochelle. I led the stakeholder engagement for the LINC project when they were in the early stages of developing programming for that. All the partners involved went into it very intentionally and were able to engage with almost 100 people of all ages at some of the workshops. We had kids participating and providing their ideas and feedback, people from across the entire New Rochelle community. One of the participants said they’d never been engaged like that before and hoped that kind of work would continue, which, in my mind, is one of the highest forms of praise. It’s great to hear that what you’re doing is working and that people are feeling included. 

Why is building relationships such an important part of being a successful planner?

Planning comes down to people at the end of the day—it’s about who you are planning for. You’re planning for people, for a community, for a city. I can’t dissociate planning from that trust and relationship building. For me, planning is inherently about people and the way they navigate a city, what makes them feel safe, what gets them excited, and what is productive for the greater economy. 

What is your favorite place you’ve traveled to?

Istanbul is one of my favorite places. The city is beautiful from an architectural standpoint and culturally rich. It’s one of the few cities I’ve traveled to where I don’t know the language. I didn’t know anyone who lived there, but I thought to myself, “I would move here. I could live in this city.” And then I think more recently, Madrid has made it to the top five. The people are friendly and the museums are stunning. Dalí is one of my favorite painters, so I felt very spoiled. The food is amazing, and it felt less touristy than, for example, Paris. 

You’ve worked all over the world—how does architecture and planning differ across different regions? Are there key similarities?

I see a lot of similarities in the way architects and planners approach their work, but the obstacles that we face are different. There are different modes of bureaucracy and administrative systems to navigate, and different cultural expectations mean that engagement looks different in France than in the U.S., for example. 

What has been a highlight of working at Karp Strategies?

The highlight of working here is the team. I do feel that I'm constantly learning, which to me, is the thing I appreciate the most. We all come from different professional and personal backgrounds, and being in that environment day-to-day is motivating and refreshing. We support each other. 

Tell me a life-changing moment that helped shape who you are today

I moved to Tunisia when I was 15 and lived with my aunt and uncle for a year. And my life would look completely different had I not made that move. I would have probably finished high school and gone to undergrad in the U.S. I may or may not have gone to school in France, and everything would be different. I was able to connect with the place that I’m from, and now I have a much closer bond with Tunisia and, importantly, my family. I think it’s the most beautiful country in North Africa, but I could be biased. 

What are your top three urban planning book or podcast channel suggestions, if any?

I really like the 99% Invisible podcast. Some of us on the team are doing a Power Broker book club, listening to their series, and discussing it over lunch. In terms of books, I recommend Invisible Cities by Italo Calvino. It’s a fictional novel about imaginary cities and it's very interesting how the urban systems are described and how people navigate their different peculiarities. It’s one of my favorite books related to architecture and planning. 

Fast Facts:

Last TV show I binge-watched: Formula 1: Drive to Survive

Restaurant I’d recommend to close friends: Cafe Luxembourg – it’s a cute little French bistrot, and the manager is Tunisian. 

Book that changed me: The Disoriented by Amin Maalouf

Best concert I’ve ever experienced: At one of the music festivals in New York, The XX was playing. They are one of my favorite bands, and they played at sunset, which was so beautiful. 

Movie I’d pay to see again and again: Big Fish

Someone who inspires me: My godmother. She is just a very emotionally and overall intelligent person and the way she approaches challenges is very inspiring to me. She’s very calm, asks the right questions, and encourages you to think about the bigger picture. You feel at ease when you talk to her.

M/WBE Spotlight: Q & A with WhyMaker Founder Liz Gallo

Liz Gallo. Courtesy of WhyMaker.

Karp Strategies had the privilege of sitting down with Liz Gallo, founder and CEO of WhyMaker, an MWBE-certified organization dedicated to supporting educators with professional development to connect their students with innovative, modern, and relevant education. She shared with us her teaching philosophy, WhyMaker’s approach to equipping teachers with relevant and transformative training and resources, and her vision for the future. Liz brings a decade of teaching experience that informs her team’s outreach and program development.

What inspired you to found WhyMaker?

I taught technology education for ten years. I started WhyMaker to help kids have better school days by training their educators on modern and innovative teaching strategies. I left the classroom and started doing professional development with teachers to help them understand how to teach in a creative, project-based way so that students are engaged in what they are learning, they are proud of what they’re doing, and they feel connected to their community. 

Why do you find cultivating a STEM-minded approach to education so important?

When you create something and you actually physically have it, or you can physically see it, that’s impactful. It’s important that the results of students’ work isn’t only a test grade that gets thrown away, and it’s key to know that there’s no one right answer for everything. I want students to have the opportunity to make things that they choose rather than feeling like there is one correct answer. Kids often get stuck in this world where they feel like there’s one right answer, and they only want to have one right answer, and that’s not how the real world is. Prepping kids for that reality is important to me. 

Can you walk me through the process of building and expanding WhyMaker?

Over the past six years, we’ve grown pretty expansively, and we are on track to train over 1 million educators by 2032. We are actively working to find educators to work with, and something that’s helped WhyMaker grow so much is our MWBE status. Once we got certified as a women-owned business in New York State, we were able to receive new grants and work as a subcontractor on other grants. That helped us expand our business and grow significantly. With these grants, we can expand our capacity to provide professional development for teachers, write lesson plans and activities for students, and facilitate community outreach with educators and students. 

How did you get involved in STEM education specifically?

In college, I found the math/science/technology education department, and I learned about design thinking as a way to teach students. As soon as I learned that and went through my first project, I had this “ah-ha” moment where I thought, “this is how we should be teaching all of our children,” with a problem-solving, critical thinking, and project management methodology where they’re coming up with creative solutions to real problems and they feel like they have an impact on the community. 

That’s how it all started, and then throughout my career, STEM has taken off as a way of teaching and a way of thinking about teaching, and it has become highlighted in our culture as well. It’s an honor to be able to work with students and teachers to provide them with that knowledge and foundation to head into the world of work that is STEM to solve some of our greatest challenges and to work on some of our biggest projects that we face as a world. 

How do you get connected with the schools and teachers you work with?

Everybody that works at WhyMaker was a teacher and worked in schools, so we understand what it’s like to be in a school and be a teacher. We make a serious effort to communicate with teachers in many different ways, reaching out to them and providing benefits to them because they deserve it. We give teachers stipends for attending our professional development. We give them resources to take back to their classrooms. We make sure that they have time to sit and think about the applications to their classroom. And most importantly, enjoy their learning experience with us. We have a really robust network of educators who follow us and stay connected with us, and engage with us on a regular basis. We love providing for them whatever we can. 

What does success look like for you and your company?

What we know is when we train one educator, we talk to an undefined amount of students. We’ve set the goal of training 1 million educators by 2032, knowing that will impact an infinite number of students. Success for us is getting good-quality, job-embedded, practical, professional learning activities and products to teachers—that is all that we want to do. What’s important about the work that we’re doing is we’re not doing just for select teachers. We’re doing it for every educator because every educator can enhance their teaching to provide students with really impactful experiences. 

How has the emergence of new technology like offshore wind and AI affected your programs?

We’re doing a lot of work now with AI, focusing on professional development around AI for teachers. We’re looking at how teachers can use AI to help with management aspects of their classroom, as well as how AI can help students with disabilities. We’re looking at how we can provide a universally designed education for all students using AI. We’ve also been doing professional development around what AI is and how it works. We want to make it less scary for teachers and show students how they can create things with AI. Our work will help students become aware of the need for diverse groups of people to enter careers that are available within the AI space. 

Regarding the clean energy space and offshore wind, it is huge along the eastern seaboard and it is a revolutionary industry that is going to evolve significantly. We’re going to have so many different people working in these careers, and we’re going to have so many people who are working in this space in atypical and less expected ways. There’s so many different careers that exist in this space, and people are going to need to be trained and skilled to work in that industry. As an MWBE, we are working on supporting companies to grow their workforce by talking to educators and sharing pathways to jobs and careers in this industry. 

Oftentimes, we talk to teachers about careers for their students because we want students to understand what their skills are and what they are passionate about. Maybe you’re really good at small machine maintenance, and you’re passionate about clean energy. We can put those two things together to find you a career in this space and get you some exciting and rewarding options. 

Amidst all these new developments in the field, how do you get the resources to train teachers on such topics?

To provide information for trainings, we’re constantly listening to educators, observing classrooms, hearing from school leaders, and doing research to develop new ideas and topics. We all work together as a team to identify the needs and best practices for teaching educators cutting-edge, relevant, timely content.

On the industry side, we work with a lot of subject matter experts to understand what it’s like to be in a given career, and then translate that for students. A lot of times those subject matter experts don’t know how to talk to teachers or students, but we do. So we often act as the teacher translator between the subject matter expert, company, or organization and the educators. 

How do you envision the next five years for WhyMaker?

We’re continuing in this clean energy space—there’s a lot of work to be done there and we’re eager to continue to do that work. We are going to continue to support educators in their instructional strategies with tips and tricks to work with students to get them engaged in their learning and make school the best part of children’s days. Also, we’ll continue to talk to teachers about ways of changing their pedagogical framework of teaching so that it is more hands-on, project-based, and community-focused. 

What do you see as the most prominent unmet needs in education right now?

Something that we discovered through some of our training is that students seem to lack the confidence that they need to be successful. We heard this from many teachers in many fields, where once students feel like they can do something, a very basic thing, they feel like they don’t need to learn any more to be better. Once there is something challenging, they shut down, and they don’t know how to persevere. Something we’re going to be working on in the next few months is creating professional development around building students’ confidence. We want to work with teachers about how they can talk to students when they are struggling through a difficult challenge or when they shut down and won’t persevere. We’ll explore how teachers can break down challenges so that students can feel success and want to keep growing. 

We think this is a result of a culture of instant gratification in our children, a pandemic where school was just something to move through, and a school system where there’s only one right answer. Schools, teachers, and students have been trained to get the one right answer with no alternatives—all other options are considered completely wrong. It’s a combination of all those factors that built this culture in our students, as well as the teenage mind that may want to just take the easy way out. So, we’ll be working with teachers to figure out paths through that to support kids amidst those challenges. 

Is there anything else you would like to highlight?

I just want people to know that we are available, as a MWBE,  to partner with them in this space to have a significant impact. We think the future of education is private public partnership and we are ready to be the intermediary. We want to support community outreach, we want to support teachers being the leads in career awareness in emerging industries. It’s important to us to work together to create these new pathways to empower students and educators to build the tools and skills for successful learning. 

WhyMaker works to design the future of education, creating impactful opportunities for educators and students to empower them to engage in purposeful, project-based learning. You can learn more about their programs and resources here.