A Coffee with Gopinath Gnanakumar Malathi, Senior Analyst

We grabbed coffee with Gopinath ‘Gopi’ Gnanakumar Malathi. We discussed his career transition from architecture to urban planning, the impact of data-driven approaches to economic development strategy, and his Urban Design Forum fellowship project, which aims to empower youth through participatory urban design. As a Senior Analyst at Karp Strategies, Gopi leverages his experience working with quantitative and geospatial analytics for public, private, and nonprofit organizations to support equitable economic and infrastructure development in New York, New Jersey, Pennsylvania, Massachusetts, and Maine. His journey from an architecture and urban design background to data analysis offers a unique perspective on integrating diverse disciplines to tackle urban challenges effectively.

Gopi began at Karp Strategies as a Graduate Analyst and over his four years at the firm, has had the opportunity to advance his career through promotions and varied experience, as he has been staffed on various projects with a focus on research and analysis. This fall, Gopi will transition into the PhD program at NYU Tandon School of Engineering, where he will investigate the social and ethical implications of urban information science.

How do you like your coffee?

Interestingly, I'm not actually a coffee person. I might be one of the very few who survived architecture school without coffee. I'm a big fan of hot chocolate, though—it's my favorite beverage.

Why did you join Karp Strategies?

During my graduate program at Pratt Institute, I became acquainted with several classmates, including Yuri Chang, who was already working at Karp Strategies. Additionally, Jen Becker, a principal at the firm then, was faculty. I remember hearing wonderful things about the diversity of projects, clients, and geographic contexts in which Karp Strategies was engaged. It felt like the perfect post-graduation opportunity to apply what I had learned at Pratt.

Describe what you do at Karp Strategies.

At Karp Strategies, I have a unique and interesting role. I support project teams in effectively identifying and addressing challenges our clients face using emerging data and advanced analytical methods. As an analytical lead working on economic impact assessments, retail supply/demand analysis, workforce conditions research, and neighborhood-level market studies for cities and towns across New York, New Jersey, Massachusetts, Maine, Rhode Island, and Pennsylvania. I work closely with associates and senior associates to design and implement mixed-methods research. This involves collaborating with analysts and graduate analysts to ensure our approaches are comprehensive and impactful. My goal is to contribute to insightful solutions that meet the needs of our clients and their stakeholders.

Coming from an architecture and urban design background, what inspired your transition into urban data analysis? How do you view data-driven approaches in tackling urban issues?

While urban design and urban information science may seem distinct, I find they both involve elements of design thinking and a systems approach. 

In this context, design thinking would mean the iterative and creative process of leveraging urban data analytics to consider context, the client’s needs, and community requirements—akin to how urban designers approach public space design projects.

A systems approach in urban design involves considering factors like climate, regulations, local culture, and/or building materials when developing a vision for a space. At Karp Strategies, I constantly consider the people, the economy, industries, businesses, places, neighborhoods, and demographics because changing any factor will impact all of the above. Therefore, I need to be conscious of the entire system and what is being impacted by the decisions I choose to make.

They're also very different because urban information science requires a scientific approach. It's important to understand the possibilities and the rationale, which, In this case, are grounded in both technical and social sciences. Urban design has a more creative approach.

In the rapidly evolving urban world, how do you effectively adapt and apply your knowledge and transferable skills to address new challenges or industries within this dynamic environment?

Obviously, there is a certain level of nuance and technical expertise in each of these different fields, which is acquired through years of academic training or professional experience. However, the work we do is very interdisciplinary. These different fields, including economic development, workforce development, real estate strategy, land use planning, transportation planning, infrastructure development, housing, or sustainability like renewable energy, are very much connected, intertwined, and interdependent by nature, which makes it very easy to transfer our experience from one of these to the others. 

Apart from that, I think addressing new challenges is critical because, as a civilization, we're facing unprecedented crises. They can vary widely, from geopolitical extremities to something as simple as shifts in population demographics, such as the aging of the American population, which is a critical new challenge for us to consider, evaluate, and address. These challenges underscore the importance of being a system thinker who can identify and solve issues within the broader context of various sectors or verticals.

What emerging trends in urban information science are you currently following or excited about?

This is a particularly interesting question—one that I’ve been thinking a lot about, especially given the rapid evolution of urban information science compared to other subfields in urban science. As data analysts, staying relevant is something important to keep in the back of your mind. At the forefront of urban information science lies artificial intelligence, particularly generative AI, which can streamline processes that are currently taking us hours in less than a minute. Industries are rapidly integrating AI into various analytical tasks, including descriptive, diagnostic, and predictive analyses. For example, companies like Esri are leveraging AI to help users identify relevant data sources, manage databases, and even analyze data without ever having to clean them up. Qualitative data is becoming much more indexable and analyzable.

On the other hand, they also pose challenges, particularly regarding accuracy, representation, and inclusivity. It's crucial to engage in ongoing discussions and reflections that not only focus on emerging technologies but also on emerging trends and theories. Take an example of counter-data and counter-mapping, which have been discussed for years, but are resurfacing as counter-algorithms. They are produced with a bottom-up approach to counter the status quo against the interests of grassroots communities and disadvantaged populations. 

Can you tell us more about your experience as a Forefront Fellow at the Urban Design Forum? What are you particularly excited about? 

This year's fellowship theme focuses on the youth in the city. Over the first six months, my colleagues and I conducted research and engagement to understand the unique opportunities and challenges that young people across different age groups, from school-age youth to young adults, face as they try to grow into becoming equal participants in shaping the future of New York City. Over the first six months, we conducted research and engagement to understand the unique opportunities and challenges the youth have to be equal participants in city spaces, city decision-making, and city processes.

Currently, we've formed smaller groups to design and implement projects to address the needs of young New Yorkers. To address the need for more engagement tools, my smaller group is developing a prototype for an urban design-based board game that will guide a group of youth to envision an imaginary public space, design it, and get it funded in a fun and engaging way.  We hope to empower youth to play an active role in transforming and advocating for their neighborhood spaces. Our goal for this board game is to be scalable and accessible to youth not only in New York City but across the country. 

The game itself will combine physical and digital elements, allowing youth to experiment with urban space when playing the board game and translate this into digital elements that they can further explore in augmented or virtual reality. By integrating digital technology into the gaming experience, we wanted to extend the impact beyond the game itself. We are experimenting with using LiDARscanners available on iPhones to capture the participant’s physical design and convert it into a 3D model, which they can use to advocate for and shape the spaces that hold meaning and matter to them.

A pilot version of this game being tested by school students in Washington Heights

What do you love about cities? What about urban planning do you enjoy the most?

I find cities fascinating because, in many cases, they epitomize democratic coexistence. They compel individuals from diverse backgrounds, speaking different languages, or holding different beliefs to share spaces and power. You don't necessarily have to engage with them, but it allows you to coexist with them and make them a part of your life. I see that as my main motivation to continue thinking about cities, which leads me to my interest in disciplines like urban design and urban planning, as they serve as tools to preserve and augment the diverse fabric of cities, towns, or other scales and settlements.

What has been your favorite highlight of working at Karp Strategies?

If you were to ask me a thousand times, it would always be the people that I have had the pleasure to know and the opportunity to work with. It’s been a nourishing experience to collaborate with people who are not just smart and talented but also incredibly passionate.

What do you enjoy doing outside of work? Hint hint: I guess you might say spending time with your dog?

Lately, I have loved spending time hanging out with my 11-month-old golden retriever, Poori. Besides that, I enjoy staying active and being outdoors. Whether it’s hitting skate parks, going on hikes, or simply relaxing at the beach, I'm always up for it.

Lastly, how has Karp Strategies supported your transition back into academia?

From the onset, my colleagues, managers, and the leadership team at Karp Strategies have been aware of my aspirations to pursue a PhD and have shown unwavering support to help me achieve it. They facilitated connections with professors at institutions I was interested in, encouraged me to apply for fellowship and funding to secure external research opportunities, and promoted me to roles within the firm that emphasized research and analysis. Their commitment extended to directly supporting my applications and writing recommendation letters, highlighting their investment in my personal and professional goals. 

The firm has provided me with an environment that fosters continuous learning and development. This experience has not only prepared me for the rigors of a PhD program but has also enriched my understanding of the practical applications of academic research in real-world scenarios. The experiences I've gained at Karp Strategies have been invaluable, shaping me into a more capable and confident individual ready to embark on this new academic journey.

Fast Facts:

Last TV show I binge-watched: The Mare of Easttown

Restaurant (delivery) I’d recommend to close friends: Kanyakumari (One of the best biryanis I’ve had in New York)

Book that changed me: How to Lie with Maps

Movie I’d pay to see again and again: Avengers: Endgame

My heroes are: Anyone committed to taking time between their day jobs, parenting, and everything else to advocate for civil liberties and human rights.

A Coffee with Zeineb Sellami, Senior Associate

We grabbed coffee with Zeineb Sellami to discuss stakeholder outreach, community engagement, and international travel. She also gave us some great recommendations for our next read!

Zeineb is an architect and urban planner. She leverages multiple approaches—spatial, human-centered, and data-focused—to support her passion for cities. As a Senior Associate at Karp Strategies, she leads teams through community and stakeholder engagement, workforce and economic development analyses, and urban policy strategizing across the firm's real estate, infrastructure, and renewable energy projects.

How do you like your coffee?

Black—no milk, no sugar. That’s what six years of architecture school will have you drinking.

Why did you join Karp Strategies? What has made you stay?

I first met Rebecca during grad school—she was my professor for my project management class. The course introduced me to what consulting looks like, concretely, in a professional setting. I found the class assignment—putting together a proposal and budget for a real past RFP—really interesting. I particularly appreciated the different facets of project management and delivery, including an understanding of multiple stakeholders’ involvement. So, I developed an interest, and when the Graduate Analyst position opened up, I applied. I started part-time as a GA here, got to know the work, and have been here ever since. 

In terms of why I’ve stayed—when I started, we were a much smaller team, which allowed me to dive straight into things and quickly take on more responsibilities. I like to get my hands dirty and learn by doing. That opportunity to take on new challenges, combined with a really great team, is a key driver in me staying, as well as the continued opportunities for professional growth. 

What do you enjoy most about being a Senior Associate?

As much as I enjoyed working as an Analyst and getting deep into details, I also enjoy the birds-eye view and leading teams—being a Senior Associate also allows me to have my hands in multiple projects at once. I’m a curious person by nature. Consulting fulfills that curiosity because I’m learning something new every day, digging into different subject matters, and collaborating with team members, project partners, and clients with such a broad range of expertise. 

What sparked your interest in urban planning and public sector-oriented work more broadly?

It started while I was still an undergrad in architecture. I have always been interested in the larger scale—the city scale more than the building scale—and I was lucky to go to a school where the program allowed us more flexibility than other “traditional” programs in France. My professors were architects and urban designers or architects and urban planners, and I gravitated toward the studios that focused holistically on cities. After earning my degree, I started working as an architect in a typical design firm—which confirmed and solidified my understanding of myself and my desire to be a planner, which is what brought me back to grad school. 

What does it look like to center equity in stakeholder outreach and development?

It’s a combination of many things. It’s always being able to take a step back and understand the places and people that you’re aiming to engage with. It’s going in without preconceptions and really trying to have a holistic lens as you’re thinking about planning for engagement. In terms of outreach itself, it’s about making sure that you’re reaching as broad a range of stakeholders as you can, intentionally focusing on those not engaged in the past in an equitable way, and making sure their voices are included in the conversation. When you’re in a room, it’s giving everyone a chance to speak, making sure that you’re extending the opportunity to provide feedback. Overall, it’s about meeting people where they are and offering different forms of—and opportunities for—engagement, whether that’s in-person workshops, surveys, online formats, etc. 

One example of this is the work that we’ve been doing in New Rochelle. I led the stakeholder engagement for the LINC project when they were in the early stages of developing programming for that. All the partners involved went into it very intentionally and were able to engage with almost 100 people of all ages at some of the workshops. We had kids participating and providing their ideas and feedback, people from across the entire New Rochelle community. One of the participants said they’d never been engaged like that before and hoped that kind of work would continue, which, in my mind, is one of the highest forms of praise. It’s great to hear that what you’re doing is working and that people are feeling included. 

Why is building relationships such an important part of being a successful planner?

Planning comes down to people at the end of the day—it’s about who you are planning for. You’re planning for people, for a community, for a city. I can’t dissociate planning from that trust and relationship building. For me, planning is inherently about people and the way they navigate a city, what makes them feel safe, what gets them excited, and what is productive for the greater economy. 

What is your favorite place you’ve traveled to?

Istanbul is one of my favorite places. The city is beautiful from an architectural standpoint and culturally rich. It’s one of the few cities I’ve traveled to where I don’t know the language. I didn’t know anyone who lived there, but I thought to myself, “I would move here. I could live in this city.” And then I think more recently, Madrid has made it to the top five. The people are friendly and the museums are stunning. Dalí is one of my favorite painters, so I felt very spoiled. The food is amazing, and it felt less touristy than, for example, Paris. 

You’ve worked all over the world—how does architecture and planning differ across different regions? Are there key similarities?

I see a lot of similarities in the way architects and planners approach their work, but the obstacles that we face are different. There are different modes of bureaucracy and administrative systems to navigate, and different cultural expectations mean that engagement looks different in France than in the U.S., for example. 

What has been a highlight of working at Karp Strategies?

The highlight of working here is the team. I do feel that I'm constantly learning, which to me, is the thing I appreciate the most. We all come from different professional and personal backgrounds, and being in that environment day-to-day is motivating and refreshing. We support each other. 

Tell me a life-changing moment that helped shape who you are today

I moved to Tunisia when I was 15 and lived with my aunt and uncle for a year. And my life would look completely different had I not made that move. I would have probably finished high school and gone to undergrad in the U.S. I may or may not have gone to school in France, and everything would be different. I was able to connect with the place that I’m from, and now I have a much closer bond with Tunisia and, importantly, my family. I think it’s the most beautiful country in North Africa, but I could be biased. 

What are your top three urban planning book or podcast channel suggestions, if any?

I really like the 99% Invisible podcast. Some of us on the team are doing a Power Broker book club, listening to their series, and discussing it over lunch. In terms of books, I recommend Invisible Cities by Italo Calvino. It’s a fictional novel about imaginary cities and it's very interesting how the urban systems are described and how people navigate their different peculiarities. It’s one of my favorite books related to architecture and planning. 

Fast Facts:

Last TV show I binge-watched: Formula 1: Drive to Survive

Restaurant I’d recommend to close friends: Cafe Luxembourg – it’s a cute little French bistrot, and the manager is Tunisian. 

Book that changed me: The Disoriented by Amin Maalouf

Best concert I’ve ever experienced: At one of the music festivals in New York, The XX was playing. They are one of my favorite bands, and they played at sunset, which was so beautiful. 

Movie I’d pay to see again and again: Big Fish

Someone who inspires me: My godmother. She is just a very emotionally and overall intelligent person and the way she approaches challenges is very inspiring to me. She’s very calm, asks the right questions, and encourages you to think about the bigger picture. You feel at ease when you talk to her.

How Local Governments Can Maximize Clean Energy Investments

Cities and states are closely paying attention to the economic opportunities offered by the clean energy industry. Large-scale investments can translate to significant economic growth that local municipalities are eager to bring to their constituents. Karp Strategies has guided a wide spectrum of offshore wind stakeholders–from private developers and suppliers to state and local governments–to advance complex clean energy initiatives. Below are effective cross-sector strategies to equitably maximize the benefits of offshore wind:

Offshore Wind: Demystifying the Numbers

In the realm of economic growth and job prospects, distinguishing between genuine opportunities and inflated numbers can be a daunting task. Regional economies demand more precise projections to facilitate strategic planning, prepare workers, as well as establish training and manufacturing facilities.

That's where our Economic Impact Assessment services come in. Leveraging advanced input-output modeling tools such as IMPLAN, Lightcast, RIMS II, and JEDI, we assist our clients in charting the cascading effects of their investments and initiatives across various sectors, industries, and communities.

Our goal is not just to measure the economic impacts but to help our clients design strategies that align with their values and priorities. We collaborate to select the most suitable tools tailored to their industry and reporting needs—enabling us to assess the potential benefits and costs of diverse projects or initiatives, estimate the return on investment, and identify potential risks and trade-offs.

Utilizing Economic Impact Analyses to Advance Offshore Wind in New York

Our economic impact assessments play a fundamental role in assisting our clients in building more resilient, sustainable, and inclusive economies, aligning with our core mission.

In our recent work supporting several offshore wind developers and manufacturers vying for NYSERDA’s third solicitation, Karp Strategies took the lead in developing comprehensive projections for the economic and workforce development impacts of the proposed projects.

This involved generating estimates for the anticipated job creations, the engagement of minority- and/or Women-owned businesses, and the accessibility of jobs for residents in designated disadvantaged communities. Our quantitative assessments, coupled with extensive economic and stakeholder research, played a crucial role in shaping our clients’ New York Jobs and Workforce Plans and OEMs’ Supply Chain Investment Plan(s).

Securing Meaningful Community Benefits Agreements

Municipalities should broaden their focus beyond just creating jobs and economic outputs when considering the impact of investments. A crucial aspect that demands attention is the substantial community benefits investments being made, particularly in historically underserved communities where environmental injustice has been prevalent.

However, it's essential to recognize that not all CBAs are created equal. At Karp Strategies, we believe that CBAs must be co-designed with impacted communities and stakeholders. This collaborative approach ensures that investments are created equitably and are tailored to meet the diverse needs of the community.

When working with public, private, and community stakeholders to develop holistic community benefits strategies, we keep several core principles at the forefront of our work:

• Diverse representation. At the outset of any community benefits initiative is to develop an understanding of the full landscape of actors with a demonstrated history and connection to the community. Representatives should come from many different groups, and it’s the responsibility of the entity making the investment to conduct deep outreach to understand who should have a seat at the table.

• Upfront and ongoing inclusion. Engagement is a cornerstone of effective and successful community benefits strategies—from the initial steps as the process is being developed, through negotiations on the final structure of programs and investments, to ongoing community input as these strategies are implemented.

• Understanding economic impacts. Conducting an economic impact analysis is critical to understanding how the intersecting challenges—both historical and current—influence the way the impacts of major projects and investments manifest across communities.

• Centering equity. Environmental justice communities, disadvantaged communities, and those who have borne the burden of decades of pollution and environmental racism must be at the forefront of the transition to a clean energy economy—in terms of inclusion, impact, and benefits.

• Structured implementation. We focus on the long game when developing community investment and benefits strategies, incorporating accountability benchmarks, outlining the strategic dispersal of funds, and planning for the long lifetime of projects.

What do community benefits strategies look like in action?

Karp Strategies is proud to showcase two recent examples of community benefits work highlighted below—the development of Equinor Wind US’s Offshore Wind Ecosystem Fund and the Champlain Hudson Power Express (CHPE) Green Economy Fund.

Equinor Wind US: Offshore Wind Ecosystem Fund

In 2022, Karp Strategies worked with Equinor Wind US to conceive and initiate the company’s community benefits strategy, setting it up to deliver on the $47 million in community benefits and $25 million in environmental research commitments made to New York State. As a result of this collaborative effort, the $5 million Offshore Wind Ecosystem Fund was launched. This fund was purposefully created to make targeted investments in historically marginalized communities and environmental justice areas within New York City.

Champlain Hudson Power Express (CHPE): Green Economy Fund

Karp Strategies, with our partner Empowering Work Advising (EWA), launched and is administering the $40 million Champlain Hudson Power Express (CHPE) Green Economy Fund. This government-sponsored project is designed to support disadvantaged communities, low-income individuals, and transitioning fossil fuel workers in accessing and building careers in New York State’s green economy. The Green Economy Fund will finance workforce development programs and organizations providing wrap-around services that support workers in these target communities to access good jobs in the green economy.

Let us know how we can support you!

Karp Strategies' community benefits practice draws on our expertise across engagement, impact analysis, and strategy design to help our clients develop successful and equitable strategies that center the needs of diverse communities. Let us know how we can support your work!